Description:
The Internet and associated technologies form the foundation upon which the information infrastructure of business and society is being built. The Electronic Business course develops an understanding of the main components of electronic business and commerce. It is based on the value chain including e-products and e-services, e-procurement, online marketing, e-contracting, online distribution, e-payment and electronic customer relationship management. Key Words: Electronic Business, Electronic Commerce, Business-to-Business (B2B), Business-to-Consumer(B2C), Online Marketing, Customer Relationship Management.