department of informatics

Dr. Huong Luc Thi Thu

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Current Position

  • Research Assistant (PhD Student)
  • Lecturer at the Vietnam Commercial University

Contact

Domain of Interests

  • Internet Marketing
  • Branding
  • Retailing

Education

  • Diploma in Merchandising of Consumer Goods, 1990, Donets University of Soviet Trade, Ukraine Republic, Former Soviet Union
  • Master of Business Administration, 1997, Asian Institute of Technology, Bangkok, Thailand

Languages

  1. Vietnamese
  2. English
  3. Russian

Publications

  • Luc Thi Thu Huong: Web branding at Vietnamese Manufacturing Enterprises, Internal Working Paper, Department of Informatics, University of Fribourg, June 2005.
  • Luc Thi Thu Huong: E-branding for Vietnamese Enterprises and Suggestions for Curriculum Development in Marketing Science at Vietnam Commercial University, in Proceedings of the International Conference "Management Education for the 21st Century", Hanoi, Vietnam, September 2003.
  • Mark Speece and Luc Thi Thu Huong: Attitudes of mini-supermarkets shoppers in Hanoi, Korean Academy of Marketing Science, October 2002.
  • Mark Speece, Doan Thanh Tuan and Luc Thi Thu Huong: Practical Marketing Research, Statistics Publisher, Hochiminh City, 1997, p. 370.