Customer Relationship Management - Status quo und Perspektiven im Schweizer Markt 2002

Together with KPMG Switzerland and the Swiss Department for Statistics the usage of IT for Customer Relationship Management (CRM) was analysed:

Report in German - CRM Market Study 2002 (PDF, 200KB)
Report in French - CRM Market Study 2002 (PDF, 303KB)

Questionnaire in German - CRM Market Study 2002 (PDF, 121KB)
Questionnaire in French - CRM Market Study 2002 (PDF, 124KB)