Title of the PhD Thesis

• Web Analytics – Explorative Analyse zu Einsatz, Nutzen und Problemen

Domain of Interests & Research

• Web analytics & web controlling
• eBusiness, eCommerce & eMarketing
• Online marketing performance measurement
• Customer Relationship Management (eCRM)
• Customer Data Warehousing (DWH)
• Fuzzy Marketing Methods (FMsquare)
• Fuzzy Classification
• Web 2.0 & web-based business models
• Drupal & Content Management Systems (CMS)

Education

• University of Fribourg, Master of Arts in Management (2001-2006)
• Gymnasium Immensee, Matura (Typus E; 1996-2000)
• Rudolf Steiner Schule, St.Gallen, Primary & High School (1986-1996)

Languages

• German (mother tongue)
• English (business fluent)
• French (fluent)
• Italian (basics)

Internal Activities

• SES: Member of the faculty board (2007-2010)
• CSWM: Mid-level faculty representive of the department DIUF (2007-2011)
• Further education: Member of the commission (2008-2010)

External Activities

• Web Analytics Professional, FriendScout24, Munich
• External Web Analytics Consultant of BMW, FELD M 2011-2012
• Different ongoing web (analytics) consulting projects 2007-2011
• SFAL (Swiss Federation for Adult Learning): Content Manager 2002-2007
• Kulturinformatik: Assistant in 2007

Publications & Conferences

• Zumstein, D., Meier, A., Myrach, Th.: Web Analytics - Empirische Untersuchung über den Einsatz, Nutzen und die Probleme der Webanalyse, In: Multikonferenz Wirtschaftsinformatik (MKWI 2012), Braunschweig, 29.02. - 02.03.2012.
• Zumstein, D.: Web Analytics with Fuzzines, In: Meier, A., Donzé, L. (Eds.): Fuzzy Methods for Customer Relationship Management and Marketing: Applications and Classification, IGI Global, Hershey, 2011.
• Zumstein, D., Züger, D., Meier, A.: Web Analytics in Unternehmen - Empirische Untersuchung über den Einsatz, Nutzen und die Probleme der Webanalyse im deutschsprachigen Markt, In: Internal Working Paper, Departement für Informatik, Universität Fribourg, no. 2011-03, Juli 2011.
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• Hoebel, N., Zumstein, D.: Trust and Privacy in the Web: Do Internet Users Feel Monitored on Websites? In: ACM Web Science 2011 (WebSci'11), June 14-17 (2011), Koblenz, Germany.
  Download Abstract (PDF, 3'200 KB)
• Zumstein, D., Drobnjak, A., Meier, A.: Data Privacy in Web Analytics - An Empirical Study and Declaration Model of Data Collection on Websites, In: 7th International Conference on Web Information Systems (WEBIST 2011), May 6-9 (2011), Noordwijkerhout, Netherlands.
• Zumstein, D., Drobnjak, A., Meier, A.: Transparente Deklaration von Web Analytics: In: Zeitschrift für Datenrecht und Informationssicherheit (digma), Mai 2011.
• Zumstein, D. (Vermittler): Google Analytics - Segen für das Electronic Business oder Fluch für den Datenschutz?, Panel, 10. Internationale Tagung Wirtschaftsinformatik (WI2011), 16.-18. Februar 2011, Zürich.
  Download Panel Paper (PDF, 80 KB)
• Meier, A., Zumstein, D.: Web Analytics - Eine Übersicht, dpunkt Verlag, Heidelberg, 2010.
  Download Cover inkl. Abstract (PDF, 565 KB)
• Zumstein, D.: Web Analytics - Analysing, Classifying and Describing Web Metrics with Fuzzy Logic, In: 6th International Conference on Web Information Systems & Technologies (WEBIST 2010), April 7-10, 2010, Valencia, Spain, pp. 282-290.
• Zumstein, D., Meier, A.: Web-Controlling - Analyse und Optimierung der digitalen Wertschöpfungskette mit Web Analytics, In: Multikonferenz Wirtschaftsinformatik (MKWI 2010), Track IT Performance Management / IT-Controlling, February 23-25, 2010, Göttingen, pp. 299-311.
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• Zumstein, D., Meier, A., Kaufmann, M.: Erfolgsmessung von NPO-Webplattformen, In: Fachzeitschrift für Verbands- und Nonprofit-Management (VM), 35. Jg., 3/2009.
• Fasel, D., Zumstein, D.: A Fuzzy Data Warehouse Approach for Web Analytics, In: 2nd World Summit on the Knowledge Society, September 16-18, 2009, Crete, Greece, pp. 276-285.
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• Zumstein, D., Maharajah, P., Ferrante, R.: Online Customer Equity Management - Measuring and Maximising the Value of Finnair's Online Customers with Web Analytics, Project Paper, HSS 2009, Hanken School of Economics, Helsinki, Finland.
• Zumstein, D., Hugi, P.: Unscharfe Klassifikation von Webkennzahlen, In: HMD - Praxis der Wirtschaftsinformatik, Heft 268, August 2009, S. 135-146.
• Zumstein, D., Kaufmann, M.: A Fuzzy Web Analytics Model for Web Mining, In: Proc. of the IADIS Europ. Conference on Data Mining 2009 (MCCSIS), June 18-20, Algarve, Portugal, pp.59-66.
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• Zumstein, D., Hugi, P.: Fuzzy RFM Model, Proceedings of the 5th European Institute for Advanced Studies in Managament (EIASM) Research Conference on Relationship Marketing and CRM, Brussel, Belgium, November 20-21, 2008.
• Zumstein, D.: Fuzzy Customer Capital Measurement, Proceedings of the 4th (EIASM) Workshop on Visualising, Measuring, and Managing Intangibles and Intellectual Capital (Doctoral Seminar), Hasselt, Belgium, October 22-24, 2008.
• Zumstein, D., Werro, N., Meier, A.: Fuzzy Portfolio Analysis for Customer Relationship Management, Internal Working Paper, University of Fribourg, 2007.
• Zumstein, D.: Customer Performance Measurement - Analysis of the Benefit of a Fuzzy Classification Approach in Customer Relationship Management, Master Thesis, University of Fribourg, 2007.
  Download Master Thesis (PDF, 4'611 KB)