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I've recently come across this incredibly good book: "Data Mining for Business Intelligence". I was at first a bit skeptical, my academic background naturally led me to wrongly assume a book on applied business intelligence had nothing more to give than the two other respected books I have on the shelf. Wrong wrong wrong!

As I started reading, chapter after chapter, I felt refreshed by a new stream of ideas, like if all those notions I had accumulated year after year could be seen from a new and fruitful perspective. The book is full of applied examples, compact, with a direct and simple language and, above all, made me finally understand what data mining is and what is it for in the real world. It is the first time I feel I can walk in the same pair of shoes of those guy in the trenches who desperately need strong technology to resolve *their* problems.

So, why do I blog this?