Potential faults of interpreting web log visualizations with linear scales
Jakob Nielsen has a very nice set of simple (but powerful) diagrams showing website's page popularity (using his useit.com website as testbed). The common diagram showing pages ranked by popularity on the x-axis and the number of page views on the y-axis can hide interesting information if plotted on linear scales.

The diagrams shows exactly the same data but the one on the right side, which is on a log-log scale, tells you something more about the website that just couldn't be inferred from the linear one (on the left side).
It's now clear that we have a drooping tail: the site simply doesn't have enough content to supply the predicted demand at the low end.
Without this fancy log-log plot, we would have never seen the site's potential for increasing traffic by adding large amounts of low-volume content. I'm amazed at how often articles analyzing Web traffic or "long tail"-type businesses use linear plots that fail to show what's really going on.
There is another related article from Nielsen pushing the analysis a but further, showing statistics on search engine queries issues towards useit.com and incoming traffic from other websites. The same rule on graphics still holds.
Interestingly enough you can see from the visualization that queries from Google are disproportinately high and that the distribution of incoming traffic doeas not drop-off at the lower end of the tail.

