department of informatics

Electronic Business FS-2011

Contacts
About
Dates: 
1. February 2011
Objectives: 

The objectives of the course are:

  • Balance chance and risk of electronic business activities
  • Develop a business model for electronic products and services
  • Understand the value chain including the information, negotiation, and processing phase of electronic business transactions
  • Know the characteristics of customer relationship management and online marketing
  • Understand the effects of electronic business for individuals and society
Description: 

The Internet and associated technologies form the foundation upon which the information infrastructure of business and society is being built. The Electronic Business course develops an understanding of the main components of electronic business and commerce. It is based on the value chain including e-products and e-services, e-procurement, online marketing, e-contracting, online distribution, e-payment and electronic customer relationship management. Key Words: Electronic Business, Electronic Commerce, Business-to-Business (B2B), Business-to-Consumer(B2C), Online Marketing, Customer Relationship Management.

Details
Lectures: 
 
Kickoff-Meeting:
 
Wednesday, February 23. Time: 17:15 - 18:00. Room: PER F130
 
Lectures:
 
Friday, March 4. Time: 08.30 - 12:00. Room: PER D230
Friday, March 11. Time: 08.30 - 12:00. Room: PER D230
Friday, March 18. Time: 08.30 - 12:00. Room: PER E230
Term: 
Spring
Language: 
English
Curriculum: 
  • Master of Arts in Information Management or Management
  • Master of Science in Informatics
Examination: 

Students will work in groups, and each group must select one of the following options for the examination:

  • Case Study
  • Prototype Presentation
  • Research Paper Study
Small Seminar Thesis (Report): maximum 20 - 25 pages.
Final Presentation: 20 minutes presentation + 10 minutes of questions and discussion.
Dates of Final Presentation:
 
  • Friday, May 20. Time: 8h30 - 17h00. Room: PER B130. 
  • Friday, May 27. Time: 8h30 - 17h00. Room: PER B130. 

Deadlines:

  • Wednesday, March 16 (Midnight). Proposals submission
  • Wednesday, May 18 (Midnight). Final Reports submission
Documents
Literature