department of informatics

Electronic Business FS-2013

Contacts
About
Dates: 
1. January 2013 - 17. May 2013
Objectives: 

The objectives of the course are:

  • Balance chance and risk of electronic business activities
  • Develop a business model for electronic products and services
  • Understand the value chain including the information, negotiation, and processing phase of electronic business transactions
  • Know the characteristics of customer relationship management and online marketing
  • Understand the effects of electronic business for individuals and society
Description: 

The Internet and associated technologies form the foundation upon which the information infrastructure of business and society is being built. The Electronic Business course develops an understanding of the main components of electronic business and commerce. It is based on the value chain including e-products and e-services, e-procurement, online marketing, e-contracting, online distribution, e-payment and electronic customer relationship management. Key Words: Electronic Business, Electronic Commerce, Business-to-Business (B2B), Business-to-Consumer(B2C), Online Marketing, Customer Relationship Management.

 


The latest information and documents are available on Moodle. The password will be provided during the kick-off meeting.


 

 
Details
Lectures: 
 
Kickoff-Meeting:
 
Tuesday, February 19. Time: 17:15 - 18:00. Room: PER 21 D230
 
Lectures:
 
Friday, February 22nd. Time: 08.30 - 12:00. Room: PER 21 D230
Friday, March 1st. Time: 08.30 - 12:00. Room: PER 21 D230
Term: 
Spring
Language: 
English
Curriculum: 
  • Master of Arts in Information Management or Management
  • Master of Science in Informatics
Examination: 

Students will work in groups, and each group must select one of the following options for the examination:

  • Case Study
  • Prototype Presentation
  • Research Paper Study
Small Seminar Thesis (Report): maximum 20 - 25 pages.
Final Presentation: 20 minutes presentation + 10 minutes of questions and discussion.
Dates of Final Presentation:
  • Friday, May 17th. Time: 8h30 - 17h00. Room: PER 21 D230. 

Deadlines:

  • To be anounced.

IMPORTANT: there is a maximum of 20 students, the registration will be made on moodle starting after the kickoff meeting. We highly encourage you to be part of the kickoff meeting where we will provide the password for enrolling on moodle.

  • The registration period on mySES for this course will be from February 4th to March 8th 2013.
  • The registration for this course is the registration to the assessment
  • After March 8th 2013, you cannot register any more to the assessment or withdraw from the assessment

 

Documents
Literature