department of informatics

Electronic Business FS-2014

Contacts
About
Dates: 
1. January 2014 - 1. July 2014
Objectives: 

The objectives of the course are:

  • Balance chance and risk of electronic business activities
  • Develop a business model for electronic products and services
  • Understand the value chain including the information, negotiation, and processing phase of electronic business transactions
  • Know the characteristics of customer relationship management and online marketing
  • Understand the effects of electronic business for individuals and society
Description: 

The Internet and associated technologies form the foundation upon which the information infrastructure of business and society is being built. The Electronic Business course develops an understanding of the main components of electronic business and commerce. It is based on the value chain including e-products and e-services, e-procurement, online marketing, e-contracting, online distribution, e-payment and electronic customer relationship management. Key Words: Electronic Business, Electronic Commerce, Business-to-Business (B2B), Business-to-Consumer(B2C), Online Marketing, Customer Relationship Management.

 


The latest information and documents are available on Moodle. The password will be provided during the kick-off meeting. Students MUST be part of the kick-off meeting. Working groups will be organised. We set a limit of 8 groups (2 students/group). No exceptions will be made. 

Those students registered for the course but did not attended the kick-off meeting (and do not have group) will not be able to continue. 


 

  • The registration period on mySES for this course / seminar will be from February 3rd 9h00 to March 7th 2014.
  • The registration for this course / seminar also implies the registration to the assessment period.
  • After March 7th 2014, you cannot register any more to the course / seminar nor withdraw from the course / seminar
Details
Lectures: 
 
Kickoff-Meeting:
 
Tuesday, February 25. Time: 17:00 - 18:00. Room: PER 21 C230
 
Lectures:
 
Friday, February 28th. Time: 08.30 - 12:00. Room: PER 21 C230
Friday, March 7th. Time: 08.30 - 12:00. Room: PER 21 C230
Term: 
Spring
Language: 
English
Curriculum: 
  • Master of Arts in Information Management or Management
  • Master of Science in Informatics
Examination: 

Students will work in groups, and each group must select one of the following options for the examination:

  • Case Study
  • Prototype Presentation
  • Research Paper Study
Small Seminar Thesis (Report): maximum 20 - 25 pages.
Final Presentation: 20 minutes presentation + 10 minutes of questions and discussion.
Dates of Final Presentation:
  • Friday, May 9th. Time: 8h30 - 17h00. Room: PER 21 C230
  • Friday, May 16th. Time: 8h30 - 17h00. Room: PER 21 C230 (if needed)

Deadlines:

  • Working titles: February, 27th (Deadline: 23h55, after that the system will be closed) 
  • Proposal submission: March, 7th (Deadline: 23h55, after that the system will be closed) 
  • Midterm presentations: March 27th and 28th.  All grous should organize a 20min presentation with TA (Deadline to submit PPTs: march 26th, 23h55, after that the system will be closed).
  • Final report submission: May 1st (Deadline: 23h55, after that the system will be closed)

Evaluation: 

  • Proposal (10%)
  • Midterm presentation (15%)
  • Final Presentation (10%)
  • Seminar Thesis/Report (65%)

Important: late submission will be penalized with 10%.

Documents
Literature