department of informatics

Huong Luc Thi Thu

Huong Luc Thi Thu's picture

Profile

About: 

 

 

 

 

Contacts

Full Name: 
Dr. Huong Luc Thi Thu
Current Position: 
Lecturer at the Vietnam Commercial University
Postal Address: 
Department of Marketing
Vietnam Commercial University
Ho Tung Mau
Hanoi
Vietnam

Research

Domains of Interest: 
  • Internet Marketing
  • Branding
  • Retailing

Publications:

  • Luc Thi Thu Huong: Web branding at Vietnamese Manufacturing Enterprises, Internal Working Paper, Department of Informatics, University of Fribourg, June 2005.
  • Luc Thi Thu Huong: E-branding for Vietnamese Enterprises and Suggestions for Curriculum Development in Marketing Science at Vietnam Commercial University, in Proceedings of the International Conference "Management Education for the 21st Century", Hanoi, Vietnam, September 2003.
  • Mark Speece and Luc Thi Thu Huong: Attitudes of mini-supermarkets shoppers in Hanoi, Korean Academy of Marketing Science, October 2002.
  • Mark Speece, Doan Thanh Tuan and Luc Thi Thu Huong: Practical Marketing Research, Statistics Publisher, Hochiminh City, 1997, p. 370.

Education

Education: 
  • Diploma in Merchandising of Consumer Goods, 1990, Donets University of Soviet Trade, Ukraine Republic, Former Soviet Union
  • Master of Business Administration, 1997, Asian Institute of Technology, Bangkok, Thailand
Languages: 
  • Vietnamese
  • English
  • Russian

History

Member for
9 years 11 weeks