department of informatics

Fuzzy Target Groups in Analytic Customer Relationship Management

Publication Type:

Book Chapter

Source:

Fuzzy Methods for Customer Relationship Management and Marketing: Applications and Classifications, Business Science Reference, p.168-192 (2012)

ISBN:

ISBN 978-1-4666-0095-9

URL:

http://www.igi-global.com/chapter/fuzzy-target-groups-analytic-customer/62183