department of informatics

eBusiness & eCommerce

Description: 

The European Union has launched a 'plan of action for a European information society'. Internet technologies should broaden the capacity to act of organizations and of individuals, promote transactional contacts and exchange relations, and lead to an open society with cultural originality and variety. For this purpose the opportunities and risks of electronic means of communication must be weighed against each other and the protection of intellectual property and of the private sphere maintained.

Research of the IS research group is focused on the digital value chain of electronic business as well as electronic government. In addition to business models and business webs, the research group is interested in all forms of collaboration through Internet technologies. A process-oriented approach to electronic business and electronic government allows to study electronic transaction between market partners, consumers and citizens as well as public administration including NGO's and NPO's.

 

Specific topics of the research group

  • Web analytics and performance measurement 
  • Electronic customer relationship management (eCRM)
  • Rule-based recommender systems for eShops like eSarine
  • Collaboration platforms for community building processes
  • Content management systems (CMS) like Drupal
  • Communication platforms and social software
  • Applying Web 2.0 and Semantic Web technologies
  • Computer market studies

Recent PhD thesis in eBusiness and eCommerce are:

  • Web branding at Vietnamese manufacturing enterprises by Thi Thu Huong Luc, Faculty of Economics and Social Sciences, University of Fribourg, 2007
  • Application of customers profiles in electronic commerce by Daniel Risch, Faculty of Economics and Social Sciences, University of Fribourg, 2007
  • AdWiser - IT-enabled design, delivery and pricing of investment advice as a knowledge procut by Dona Mommsen-Ghosh, Faculty of Economics and Social Sciences, University of Fribourg, 2007
  • Fuzzy classification of online customers by Nicolas Werro, Faculty of Economics and Social Sciences, University of Fribourg, forthcoming 2008

A teaching thesis (Habilitation) has been submitted:

  • Personalization in online shop systems - product configurators, recommendation and adoption (in German) by Henrik Stormer, Faculty of Economics and Social Sciences, University of Fribourg, forthcoming 2008