department of informatics



Mediamatics is a portmanteau of Multimedia and Informatics. Thereby multimedia is media and content that uses a combination of different content forms and includes a combination of text, audio, images, animation, video, and interactivity content forms.

The first part of Mediamatics, Media and Communication Sciences, include social and cultural studies of communication through an electronic medium in the multifaceted and ever changing vocational fields in globalized information and media societies.

Informatics and Web Sciences as second part of Mediamatics deal with the practice of information processing, and the engineering of information systems. Thereby informatics studies the structure, algorithms, behavior, and interactions of natural and artificial systems that store, process, access and communicate information and web sciences do this with a specific focus on the World Wide Web.


In our research we therefore combine technologies, strategies and methodologies from Multimedia, Web 2.0, Web 3.0 and Web Squared. Mediamatics subsumes developments in which social interactions on the Web lead to the creation of explicit and semantically rich knowledge representations.

The goal of Mediamatics is to explore users Media and Web experiences and beyond that to radically rethink the human-machine interactive experiences. These include for example exploratory search, in which users combine querying and browsing strategies to foster learning and investigation.